Movember teams with The WellPlayed Project to connect gamers

The Australian-founded mental health initiative hopes to bring those that feel isolated or lonely the opportunity to engage and play with like-minded gamers from across the country.

The WellPlayed Project, in partnership with Movember, will be hosting its first major Canadian ‘matchmaking’ online gaming event this Sunday, October 6th from 2 pm – 5 pm EDT. Play Brawlhalla – the online free-to-play fighting game – or Apex Legends – a free-to-play battle royale shooter set in the Titanfall universe – either at home or through a free computer booking at The University of Saskatchewan, WellPlayed’s partnering venue in Canada.

Grab your crew, or connect with other like-minded gamers in a match of Brawlhalla or Apex Legends.

The WellPlayed Project connects Canadian gamers based on their preferred playstyle, with the aim of helping players develop new friendships, both online and offline. In the spirit of social connectedness, the project urges gamers to reach out to friends and invite them to join their squad. Register and form a squad, join your friend’s squad or be matched with like-minded gamers for a chance to win a Valve Family and Friends Game Key – WellPlayed has 20 to give away! For further insights on the game or to brush up your existing skills, a QUT eSports coach will also be streaming an Apex Legends game tutorial immediately before the event.

After the event, you can share your favourite squad moments on the WellPlayed Project Facebook page for a chance to win some awesome prizes like an XBOX One X or PlayStation 4 Pro console. Every time you join a WellPlayed online event in 2019 you’ll be entered into the draw.

This October, WellPlayed and Movember are encouraging guys to take their friendship to the next level with these three simple steps:

  1. Step up – Reach out to your mates. There’s probably one who needs you.
  2. Catch up – Get together and lend some of your time.
  3. Speak up – Sense something’s up? Now’s your chance to let them know you’re there.

Professor Daniel Johnson, Director of QUT Games Research Lab in Australia, said: “We had really positive feedback from the attendees of our last event and we’re really excited to build on that momentum as part of Movember’s campaign. If you haven’t reached out to a mate for a while, this is the perfect opportunity – we make it easy to invite friends onto your squad, you get to hang out while playing video games and there’s a chance to win great prizes.”

Brendan Maher, Movember’s Global Director of Mental Health & Suicide Prevention, said: “It’s not just older men who are at risk of becoming socially isolated or lonely. Even young men – who on the surface may appear to be more connected – can struggle to maintain relationships with their mates. There’s a high chance you have a mate who is feeling lonely or isolated, but isn’t letting on that he’s struggling. We’re urging men to step up, put some solid plans in the diary and set themselves the challenge of talking about the stuff that really matters.”

WellPlayed Event Details – Saturday October 12, 2-5 p.m. (EDT).

Event info and registration: or on the Official Facebook Event.  For more information on starting important conversations with your friends, visit

Established by the Queensland University of Technology (QUT) Games Research Lab, the WellPlayed Project is funded through Movember’s Social Innovators Challenge, a $5.6 million investment grant for outside-the-box projects aimed at strengthening social connections for men from all walks of life. Movember is the leading charity dedicated to changing the face of men’s health with a particular focus on prostate cancer, testicular cancer and mental health and suicide prevention. The Social Innovators Challenge is a large part of Movember’s commitment to helping men struggling with their mental health, looking to change the overwhelming statistic that here in Canada, nearly 3 out of 4 suicides are by men.

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